You can change or translate the theme language or the default text in your theme to customize your online store. This can make your store more relatable to customers, improving your conversion rate.
Translating the language of a website makes it accessible to a wider audience. By breaking down language barriers, businesses can tap into new markets and demographics.
Even after translating the language, you may want to change how you "speak" to customers e.g. you could change the store language for this like "Cart" to "Shopping bag", or "Sold out" to "Unavailable".
In this article:
How to Translate the Theme Language
In Shopify admin, click on Settings.
Click on Languages.
You may install the Shopify Translate & Adapt app or Add a language.
How to Change the Store Language
From Shopify admin, under Online Store, click on Themes.
Select a Debutify Shopify theme and click on the ellipsis (i.e. Actions).
Click on Edit default theme content.
In each of the tabs you can change the default language and click Save to apply the changes.