Each product variant has a URL assigned when the product is added. Many of our customers request to remove the variant URL from the product grid - this creates a simple product URL and customers will land on the first variant of a product instead of a specific variant when they get to the product page.
How to Remove the Variant URL
In Shopify admin, click on Themes.
Select your Debutify Shopify theme and click Customize.
Click on Theme Settings.
Click on Advanced Settings.
Scroll to Product Grid and untick Enable history state to remove the URL.
Click Save to apply changes.