What to Consider the Goals of Your "About Us" Page?
Think about your "About Us" page's objectives. Write your "About Us" page with the following objectives in mind:
Be inspiring: Think about the actions and emotions you want readers to experience after perusing the page. To discover more about your items, for instance, you may wish to encourage clients to subscribe to your mailing list.
Be genuine: Tell the story of your company in a voice that is distinct and sincere. Think about your company's objectives, growth and difficulties, and guiding principles. You may, for instance, describe how your personal experience led you to see a need for a certain product. If you find it difficult to write in a genuine voice, consider recording your speech and writing down a first draft of it.
Be interesting: Utilize images or videos to break up the text and make your company more relatable to your audience. You may, for instance, incorporate team pictures or client testimonials on video.
What to Include in Your "About Us" Page?
You should write facts about your company, products, or consumers that will inspire them on your "About Us" page. Think about which of the following instances would be a beneficial addition to your "About Us" page:
What you sell: everything that adds distinction to your goods
Why you are selling it: your company's ideals or mission
Who you are—your producers, your company, or your founder
Who you're marketing to and how you handle customer happiness or customer service
What distinguishes your company from the competition—specialized knowledge, client endorsements, or extra services?
Don't forget to include a specific request for your customers that matches the goal of the page, otherwise known as a call-to-action. For example, you could include a newsletter sign-up form or social media follow buttons on your "About Us" page.
Tip: The page "About Us" need not be named that way. Alternatively, you may include a title that is more relevant to your company, such "Our story," "Values," or even something more focused like "Fair trade commitment."
How to Add An "About Us" Page To Your Shopify Online Store?
STEP 1
Go to your Shopify Admin Dashboard, click Online store.
STEP 2
Select Pages, and click Add page.
STEP 3
Edit the content of your About Us page:
Page title: The name of the page as it appears in your website's menu.
Text: The information you like to include on your "About Us" page.
Theme template: For brand image and display consistency, designate any template you're deploying for your store (or a few pages) as your Shopify About Us page template.
Search engine listing preview: Include a meta description for your About Us page so that users may see the page's description in their search results.
STEP 4
Choose the publishing date for the page under the Visibility section.
If you want your new page to remain hidden from your online store, select the Hidden option.
If you want to be in charge of when your page is published, click Set a specified publish date.
STEP 5
Click Save to apply the changes.
What is a "Contact Us" Page?
Aside from the homepage, about us page, and blog, a Shopify contact us page is one of the top four crucial pages that every website needs.
Generally, the contact page acts as a conduit for buyers and sellers. A contact page allows customers to get in touch with the store owner or other responsible parties directly using the information contact listed on the website, rather than having a meeting with them to discuss and figure out how to address their concerns over a few minutes.
There is always a purpose for someone to visit your contact us page on Shopify. They may run into difficulties when trying to find out about exchange policies and refund policies, or they may require more specific product information, your company's address, or its operating hours.
Importance of "Contact Us" Page
1. Customer Support: It serves as a direct line of communication between the store and its customers. Customers may have inquiries, issues, or specific needs that require direct interaction. A Contact Us page provides a clear channel for them to reach out.
2. Trust and Credibility: A well-designed Contact Us page enhances the credibility of the online store. It shows that the store is legitimate and transparent, as it provides customers with a way to contact real people behind the business.
3. Customer Feedback: It's a valuable tool for collecting feedback from customers. Whether it's about their experience with the store, suggestions for improvement, or even testimonials, the Contact Us page can be a source of valuable insights.
4. Order Issues and Returns: Customers often use the Contact Us page to inquire about their orders, shipping details, returns, or refunds. Providing clear instructions and contact information helps streamline these processes.
5. Accessibility: It ensures that customers can easily find a way to contact the store owner or customer support team. This accessibility is crucial for resolving issues promptly and maintaining customer satisfaction.
6. Marketing Opportunities: Depending on how it's designed, the Contact Us page can also be used for additional marketing purposes. For example, it could include links to social media profiles, newsletters, or special offers, encouraging further engagement with customers.
How to Add An "Contact Us" Page To Your Shopify Online Store?
STEP 1
Go to your Shopify Admin Dashboard, click Online store.
STEP 2
Select Pages, and click Add page.
STEP 3
Edit the content of your Contact Us page:
STEP 4
Choose the publishing date for the page under the Visibility section.
If you want your new page to remain hidden from your online store, select the Hidden option.
If you want to be in charge of when your page is published, click Set a specified publish date.
STEP 5
In the Online Store section, choose Contact from the Theme template drop-down menu.
STEP 6
Click Save to apply the changes.
How to Customize Contact Information on your Shopify Store?
STEP 1
Access your Shopify Admin's Theme Library to open the theme customizer.
STEP 2
Go to the Top Bar. Choose Pages > Contact from the dropdown menu to load the contact page template.
STEP 3
To add a section to your contact page, go to templates, and click Add section.
Your sidebar will open with the settings and options for the newly created section.
To get back to the template after editing your new section, press the back button.
To add more parts to your contact page design, use the previously mentioned procedures.
STEP 4
To move portions of your contact page up or down, click and drag the ⋮⋮ symbol.
STEP 5
Click Save once you are happy with the way your page is laid out.
How to Customize Your Shopify Contact Form?
STEP 1
From Your Shopify Admin Dashboard, navigate to your Online Store > Themes. Locate the theme you wish to change, then select Actions.
STEP 2
To access the code editor, select Edit code from the Actions dropdown menu.
STEP 3
When you are in the code editor, search for the file 'main-page-contact.liquid'.
STEP 4
You'll see the HTML code that makes up the contact form. You can make changes here.
STEP 4
After making your edits, click the "Save" button.
STEP 5
Go back to your Shopify admin and view the contact page to see the changes. Click "Online Store> Pages, then click on your contact page to view it.