Using a continue shopping link allows you to redirect your customer to your preferred web store page destination. You have different options to choose from. You can forward your customers to your collection page or product page to increase your sales.
This procedure is applicable in both themes 2.0 and 3.0.
STEP 1. In your Shopify admin, select Online Store.
STEP 2. On the right portion of the page, click on Customize.
STEP 3. Tap Theme Settings.
STEP 4. Hit Advanced Settings.
STEP 5. Under GENERAL, tap Continue browsing link drop-down list to select your preferred link destination.
STEP 6. Click on Save to apply changes. Tap Publish after saving.